The volks Wagon Commercial

The Star Wars Boy

        This is a commercial without words, that caught the attention of many. As seen on the YouTube page where fans has posted their comments.  The gender representations in this commercial are of a kid playing the role of Darth Vander, a character from  STAR WARS, his mother, his father and, of course, a dog.  The family's interaction is one in which the mom is home with the child and the family's pet (the dog), while the father goes off to work.  One may say that this is a traditional family where mom is a stay-at-home parent, and dad the bread winner.  In the video, one may also see that the young child believes he has super powers and is trying to put his powers to use.
          At the beginning of the video the child seemed very confident of him self because he was dressed in his STARS WARS outfit, he started using his powers on objects in the house- the doll sitting on a bed, the washer and dryer that remained still, and he even tried his powers on the dog, but the dog just looked at him with what looked like a look of confusion.  After failing to use his super powers through out the day; he started to lose his confidence, his face was behind a mask but one may say his body language showed a sense of lost hope.  Suddenly, his dad's car pulled up, the horn honked, the dog barked, and the child dashed through the door with enthusiasm.  Avoiding his dad, he went straight to the car and started to use his super powers.  Amazingly, the car started and the child was in disbelief his powers finally worked.  He didn't know his father was the one who started the car from inside the house with the  "car's" remote .
      Viewers may say the role the child's parents played is an adequate representation of the twenty-first century family.  This childhood vignette revealed that parents of the twenty-first century try to make their children's dreams come true, they want their children to believe they can do and be anything they put their minds to, as was seen in this video.  Although the Darth Vander character was from thirty years ago, people of the twenty-first century still know about him because Hollywood has a way of keeping a record of older movies.   That way they can recreate them and bring new life to the characters and present them to a newer audience at a later date.

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